6th El Cajon Invitational Art Exhibit Prospectus
Exhibit Dates: September 23, 2008 through November 7, 2008.
Exhibiting is by invitation only. Fifteen to eighteen artists and photographers are asked to exhibit six (6) pieces of art each for 48 days. A reception, hosted by the artists, is held half way through the exhibit on Sunday, October 19th from 3:00 to 6:00pm. The reception concentrates on getting family, friends, clients and potential buyers to view the art. A primary objective of the exhibit is selling art. There are no ribbons or awards.
Marketing Plan:
East County Business Center -
St. Clair Gallery
Invite local business to the artist’s reception.
Encourage clients to attend the artist’s reception.
Announce the show and reception on the ECBC web site.
Submit press releases to the local print and broadcast media.
Promote the exhibit at all activities in the ECBC including seminars, meetings and outreach programs.
Work through the El Cajon Community Development Corporation Art, Design and Heritage Committee to enlist local support.
Contributing Artists -
Submit quality, well framed and presented, artwork for the show.
Encourage people to visit the gallery during the exhibit.
Invite friends, etc. to attend the artists’ reception.
Invite members of art organizations to attend the artist’s reception.
Make a concerted effort to invite potential buyers to the artist’s reception.
Announce the exhibit and reception on your personal web site, if possible.
Attend the artist’s reception and host your work.
Each artist will receive 40 announcement postcards, depicting a sampling of the art in the exhibit, to assist in inviting guests to the reception. The success of the exhibit depends on getting 200 to 300 people to the reception to create a fun filled, party atmosphere. The Gallery Director will assist artists with the task of identifying and inviting potential buyers.
General Information:
All art is to be suitable for family viewing; the gallery is in a business center. Art is to be delivered ready to hang on a wire. The maximum size is 54 inches on any side. Please do not deliver heavy pieces. Each artist will sign an Exhibit Agreement which established the commission on sales of 20% to the ECBC; contains a waiver of responsibility for the ECBC and the St. Clair Gallery; and allows sold pieces to be replaced by the artist as soon as possible..
The Gallery Director will need three volunteers to help hang the exhibit on September 22, 10:00am to 2:00pm. And two volunteers to assist with the setting up of the reception on October 19, 2:30 to 3:00 pm.
The ECBC will accept payment for art that is sold by credit card or cash, and the artwork will be delivered to the buyer. The funds will be turned over to the artist. For payment by check, the check must be made payable to the artist, who will decide when to deliver the artwork based on whether or not the buyer is known to the artist. The artist will then pay the St. Clair Gallery the commission. Art is sold for the price on the Title Card, no tax is added. Artists shall price work to include all expenses, including taxes.
The Gallery Director will work out any difficult times or dates with the artists.
The East County Business Center reserves the right to refuse any entry.
Inquires should be directed to the Gallery Director, Howard Bagley (619) 401-4074,
director@stclairgallery.com